research & analysis
user journeys with personas
creative leadership & design systems
experience strategy discovery
Mazda is one of the world’s leading automotive groups with a market cap of over $5 Billion. In operation since 1920, Mazda manufactures over 1.5 million vehicles per year. With evolving customer expectations in a changing automotive market, Mazda needed to better understand how to serve customers in ways aligned to their core philosophy.
the challenge
Mazda’s digital experience was struggling to profoundly serve and support their customers on the journey before, during and after making an automotive purchase. Together, we explored how Mazda can achieve a stronger understanding of their customer needs and the ways new digital experiences can surpass them.
results
Our Discovery and Design was a comprehensive illustration of customer desires and behaviors across the automotive lifecycle. We leveraged advanced research data to design experiences that would propel Mazda’s human-centric core philosophy of “Jinba Ittai” (oneness between car and driver.