brand marketing campaigns
career automotive program
crossbrand web experiences
Fiat Chrysler Automobiles is one of the largest automotive companies in the world with Fiat, Chrysler, Jeep, Dodge, Ram Trucks, Alfa Romeo and Mopar within their brand portfolio. To service the evolving customer research and purchase process, FCA desired innovative web experiences to serve marketing & customer engagement for the future.
the challenge
The customer experience within the auto industry can be complex and extensive, with users researching vehicle brands, makes and models with a large variety of car accessories, add-ons and features. FCA wanted to build a fun, engaging and reliable web experience that effectively marketed their vehicles to prospective customers.
To add, FCA wanted to develop post-purchase engagement, keeping customers interactively involved with their vehicle maintenance.
results
The FCA web experience is a user friendly platform that supports customer interaction with tools like building your dream car, finding your nearest dealership, managing your car post-purchase, plus a number of additional capabilities.
The web experience has consistently won awards and is recognized as a world-class platform serving millions of monthly users.