workshopping & creative Ideation
user research
UX strategy & wireframes
high fidelity design
global Careers Portal
Target is a Fortune 500 company that’s been a leader in the retail space for over 100 years. It’s one of the largest United States-based employers on the market, with over 400,000 team members across nearly 2,000 retail stores, 55 supply chain facilities and corporate offices. Target consistently ranks as one of the greatest places to work.
the challenge
Target’s executive leadership identified two core issues: 1) Growing employee turnover due to mismatched expectations between new employees & their job; and 2) Sparse & disjointed access to detailed Target career information.
Prospective & new employees (less than one year) were increasingly unequipped with the skills or knowledge they needed to succeed in roles they applied to, leading to high turnover and increasing costs.
results
The new Global Careers Portal empowered anyone to effectively search for jobs in various formats, save or return to recently viewed jobs, learn about Target’s career ecosystem, and even get highly personalized alerts and recommendations based on the user’s career profile.
The quality of applications within Target’s giant applicant pool significantly improved, and turnover declined with new team members expressing a deeper alignment to their career path starting on Day One.