savings & budgeting Experience
parental guidance & control
iot Piggy bank device
children’s financial literacy platform
First Niagara Financial Group is a regional bank founded in Lockport, New York in 1870. The bank managed over $40B in assets with 390 locations and over 5,000 employees. Serving families and their savings for generations, the organization was challenged to facilitate savings and investment among a new generation of clientele.
the challenge
First Niagara Financial Group has a long history of managing family investments and is aware of the multi-dimensional challenges parents face while creating financial goals for their children. Together, we explored how parents struggle to educate their kids about important financial values, attitudes and behavior.
results
The Piggy Bank Savings program provided parents an effective tool to manage their children’s financial goals. More importantly, it gave children an interactive opportunity to practice lifelong financial skills. Our proprietary IoT Piggy Bank device & family app delivered a fun, safe and educational space to develop financial literacy as a family.