experience redesign recommendations
process & workflow consulting
crm design systems
Bridgestone Corporation is the world’s largest tire and rubber company. As a Fortune 500 company with over 130,000 employees worldwide and $30 Billion in annual revenue, the organization was in need of a better approach to their customer relationship management.
the challenge
With an outdated technology stack and underperforming email experiences, Bridgestone needed to reimagine their email experiences throughout their wide variety of customer lifecycles.
In parallel with email redesign, the company faced challenges discovering and implementing the right content publishing tools to enable their employees.
results
Our recommendations revamped Bridgestone’s email experiences across numerous customer lifecycles and established Bridgestone as an industry leader in CRM. We initiated a design system that drove a new level of purpose and consistency across the customer journey.
To help Bridgestone implement a seamless and effective workflow, we utilized Adobe to ensure an effective organizational CRM process.